Dealers can make money on the financing, and they make more money on used vehicles
than they make on new. 
For most farmers used to spending big money on machinery, buying vehicles is easily the
most stressful.
The last pickup I purchased, I was looking Ram without e-torque, the hybrid.  Fall of 2022
and the last year for the 5.7 hemi without it.  I looked online, and the dealer 30 miles away
was way out of line, on my nice trade, etc.  I will never darken his door again.  I drove to another
dealer 80 miles, and they found all kind of discounts, I saved $10K. 
Drove it home same day.