It is allegedly nitrate.  So, as an anion, it won’t stick to soil like a cation and will be completely water soluble.

Looks like a huge win for irrigation setups.  

Looks like maybe a win for weed and feed.  

Looks like a win for multiple side dress trips - 2x2, knife, coulter, Y drops, Hagie bar, row cultivate, etc.

Looks like understanding C:N ratios and microbiology and crop uptake will be more important than with NH3 or UAN.

Looks like it could possibly break the NH3 cartel.