Do it.  I did one last winter for $200 and I had to drive 45 min each way.  I needed to do stuff in Madison anyway.  I did one this week.  They drove to my farm.  3 people and asked me questions about cattle and crops.  You aren't giving them any secrets like someone suggested.  I was paid $150 to tell them I thought cattle needed good feed and cow comfort to produce well.  That's what the interview came down to basically.   Any proprietary info they said  would be off the record.  There was no questions in either interview that wasn't common sense.  First interview was looking at ads and pointing out what caught our eye.  That was to help them design better ads.  Do the interview and cash the check.  Send me half for being right! lol