One more thing is the digital age is upon us.  Use and capitalize on things like social media.  Take a course or look at how others use those tools.  As annoying as facebook, twitter, instagram are, it's exposure.  You've heard "word of mouth" is good advertising, well, "likes and shares" are the new thing and equally powerful.  We get about 40-50k people reached and about 8-12k engagements (people actually looking, reading, clicking or in general interacting). It's by no means the most or "a lot" but we've spent less than $100 "boosting" posts.  Definitely good use of advertising dollars.