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SE Kansas | I look at it in terms of real estate. Hats...dont get you anywhere. A customer only has one head and therefor you are competing against a wide range of companies for that spot atop his noggin. Shirts, jackets, coats can be the same problem.
I did pickup calendars this winter (and not the lovely lady kind) and sweet corn when I deliver their seed this spring.
For the future, pairing knives, tomato or pepper seedlings, a select set of growers may get their farm name printed on a license plate with the pioneer logo, cutting boards with my company logo on them.
Its all about keeping your image in front of them in the most unique ways possible.
Magnetic dish trays are great with your logo in the bottom of the pan, every farmer needs multiples.
Also knowing your customer, some arent afraid to show off what brand they plant or who theyre doing business with. Others, like to keep that between me and them. Thats where garden plants, gift certificates, come in handy.
As a precision planting dealer my guys get an added discount to meter checks and precision parts. May look to partner with a local PP dealer. Gifts that add value to the bag are hard to put a price on. | |
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Poll Time( For a seed dealer)
