Kudos to the NCGA. I think some of us asked "where are they in this ad thing...", but they were on it the night of the game, talking to exec @ A-B.

The following unbelievably long link will take you to another FJ AgWeb interview re. the commercial that down-played corn, Coors, and & Miller. They turned a negative into a positive.

https://www.agweb.com/article/ncga-thanks-bud-light-for-free-super-bowl-ad-looks-to-build-momentum-/?mkt_tok=eyJpIjoiTXpFMlpUa3hZVFV4WVdFMSIsInQiOiJ1NWZtZnRkRzVIXC9jRFh1VlBDUjlwTllCUjlFamRIWm9SeHNQdWxnVDlxQitUSTRaYkVCdTFnNVo2YW8wcW8rK2RLQzFZMjlOOUNwXC9nZ3kzdEV4NkR5UUJMTFlLS0ZORFF0bHRWVXNWRDdvcW55TnVTUHF0MGZoOTVBVlU3WmJBIn0%3D