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Indigo Marketplace?
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Ben Riensche
Posted 2/14/2019 17:00 (#7320852 - in reply to #7320386)
Subject: RE: Indigo Marketplace?


Jesup, IA
Or, grow something the market will pay a premium for? Rather than produce something and then hope the market wants to give you a price better than the cost of production.

Currently, most grain is commoditized. You grow it, then dump it at an elevator or end user with everybody else's crop. I sell a lot of #1 Yellow Corn at #2 Price.

Now, what if you grew that crop in a way, or grew the exact crop an end user wanted? And delivered straight from your farm? It likely would have a premium value.

I may be speaking a bit out of school, but what if the current act of Indigo Marketplace is the dress rehearsal for the real show?



Edited by Ben Riensche 2/14/2019 17:08
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