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beef check off-a follow up to ice on the pumkin and bohunk's post
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HuskerBeef
Posted 2/11/2019 11:21 (#7313381 - in reply to #7313283)
Subject: RE: beef check off-a follow up to ice on the pumkin and bohunk's post


Northeast Nebraska
I've learned time and time again the best way to change someone's opinion isn't to belittle them, but use logic and proof. Had a couple from Memphis move in down the road 15+ years ago. We stopped over to introduce ourselves and the gentleman began asking more and more questions about farming and cattle. They were city folk and knew next to nothing about how food was produced. A few weeks later we had them over for grilled steaks. They loved them and after eating it they asked where I had gotten them. I chuckled a little and said it was raised right on our farm and processed at the local locker. The wife looked horrified and I imagine she thought we were barbaric or something. Leaving out the gruesome details, I explained more of the production practice and why the beef naturally tasted better than what they were buying from a big grocery chain. The next time we had a steer to butcher I convinced them to try a quarter. It wasn't long after that they wanted me to put them on the list for another quarter. The wife even started posting facebook pictures of some of the meals they were making with the "local beef." The comments from their Memphis friends were all over the board, but I was impressed that she replied in a very Midwestern way and used many of the same arguments I had presented.

The average cattleman can make a difference to his bottom line. Fighting the checkoff and big packers won't get you that far until the general public believe in the cause. Start by having a civil and educated discussion with a stranger. Or ask to go into a school to present to the students. Just do your research first. The argument that obviously this one is better than that one won't go very far.

Edit to add: I think there's a place for the checkoff. Finding a way to hold them accountable is the problem. Raising demand for beef is the #1 goal, but they should be doing so for the producers paying into the checkoff. Importers and packers agenda's shouldn't be supported by the checkoff, but separating the beef demand as a whole from the demand of U.S. beef is a rather difficult ballgame when you get corporations and politics involved.

Edited by HuskerBeef 2/11/2019 11:26
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