Just for your reference some say it was misinterpreted or a partial misunderstanding but it still did not keep the backlash from happening.

https://www.cnn.com/2018/04/24/us/yeti-coolers-nra-explode-trnd/index.html

On your company advertising only consider items that steer well clear of anything that can be perceived as political, or in the social justice realm or any sort of "causes".

That always has the potential to immediately alienate 1/2 your customer base as it is perceived to be a company viewpoint.

Stick solely to company name and product line using advantages & features as promotion.