Posted 3/13/2018 23:03 (#6640494 - in reply to #6639922) Subject: RE: Satman-agweek article on your company and your dad
I think the statement was more directed at the notion that many farmers don’t look at imagery themselves beyond a print out that’s given to them and many times don’t act on the changes directed as much as they could potentially. Some either may over simplify images or just see it as a pretty picture.
All in all I also think it’s reflected more in the past then some of the newer current trends with others also utilizing imagery in some form or fashion and becoming popularized. We still see many uses for imagery that many haven’t either thought of or attempted correctly. We don’t have all the answers and tools to provide to everyone but sometimes data gets lost in the fold and growers can easily skip its benefits either be it from cost, complication of understanding it, or simply time to use it properly.
In a perfect world every grower would want multiple images a year to see changes and trends while at the very least start their own conversations in their head in what they can do to be more effective and efficient in the field whether or not they use imagery in the end or not. It could be like checking the weather but the issue is that the logistics to understand and manage inagery data is quite complex at the field level and beyond.
Are goal is to make it easy, cost effective, and scalable so that dream can become more of a reality. to everyone.