Whenever I watch television, it doesn’t take very long before a dentist or doctor appears in a commercial, telling you which toothpaste to use or what to buy to live a healthy life.
In those ads, the main spokesperson (or actor) is wearing a white coat. That white coat is used as a sign of professionalism, because in our minds, a doctor always wears a white coat. But if I were to head to my dentist or doctor for an appointment today, I wouldn’t find either of them in a white coat, just a dress shirt. They probably have a white coat in their closet, but choose not to wear it.
For farmers, it seems we run into the same problem. In advertisements, we tend to see farmers dressed in plaid patterns, overalls and straw hats.