|
| A majority of implement collected site-specific Ag data (currently known as Precision Farming) is historical, as far as a farmer is concerned. The data we collect does not need second-by second analysis, such as in a factory. At best, site-specific data collected is used to “trouble shoot” practices that happened that season (good or bad). To re-create that same practice the following crop year at best a “crap shot”.
Every farmer that has farmed; has experienced the same practice from one year to the next has different outcomes (one year bumper crop next year drought, one year great yield, next year poor yields same variety). Can “Big Data” companies solve this problem for US the American farmer? Unless they can control the weather they cannot, in the context of Precision Farming. So where is the value, or will the average farmer be left behind? The new industry term we are stepping into is called Smart Farming.
Smart Farming is a combination of Big Data companies, Internet-Of-Things (IoT), and farm production data. If Venture Capital investment in agricultural data is the tip of the iceberg, and iron companies wanting our data, (in the pretext they are helping us) is any indication, we need to protect what rights we have in order to benefit from the value that will be generated in the future.
The problem with farmers as an industry is; we do not find value with the data we are collecting, because we are not trained, nor want to train ourselves in how to derive value in the collected data sets.
Who will be the voice for production agricultural farmers; to be assured we will have a place at the table of profits once this table is set?
| |
|
Another Thought on Data Value…
