So if you were a f-f operator there and your buyer told you he was only going to pay you 85% of what he had been paying, what do you do? You have to magically cut expenses 15% or increase production 15% or some combination to stay even with where you were. How does that work? I would almost say wal mart is guilty of collusion in my original posted article. At the very least it forces consolidation. It's good for the consumer-until it isn't.