You are right,,

another couple of idea's, bring everything down to their level where they can comprehend and put the information into terms they can understand.

1. I know what you mean,, I just had the fuel tank filled and it cost ME $4,000 dollars, and
    that dang tractor burns up $500 dollars a day just in fuel.

2. I know what you mean, I had to buy a new set of back tires for the tractor last week 
     and they cost me $3000.00 Dollars.

3.  I know what you mean, I had to have an engine rebuilt in the swather and between 
     parts and labor it cost me $10,000 dollars.

4.  I know what you mean, I had to have 1 knotter replaced on the baler and it cost
     me $1000.00 dollars. And they would NOT even quarentee it would not break again.

Short sweet exactly on point and Accurate on the costs. Terms the "general public" can directly and personally relate to.

It would be a good thing to know and be able to recite exactly how much money the "middlemen" make both on a Company Scale and personally.

(as I said earlier,, the general public is like training puppies,, it can be done it just takes alot of newpapers before they understand)