| jd8850 - 3/18/2013 22:30
Thanks a bunch. That was a real eye-opener. I just did not have good vibes at all when I talked to them.
When I looked it up on the Better Business Bureau website, it had an A-plus rating. And I started wondering.
There are other options out there like Angie’s List and Yelp, to name a few of the better known. Just those three rating services alone give millions of people information about millions of companies every year. Consumers and companies find them very useful on one extreme or worse than useless on the other. But few know how they actually work.
So here are some tips on how the raters rate to help you decide how much credence to give the information they provide, starting with the Better Business Bureau, the oldest and arguably best known.
First of all, it’s important to lay out what the Better Business Bureau is and isn’t. It isn’t a government agency and has no enforcement power. And despite often being labeled such, it is not a consumer watchdog organization. |