Doing it is really quite simple. Figuring out what to do......well, that is a lot more of a challenge. A very true statement. I am very comfortable with what we are doing right now after six or eight years of effort but there are probably few that would agree that what I am doing is correct and I am pretty sure exactly what I am doing will not transfer to a lot of other growing areas, particularly the corn belt. It is a very difficult technology to perfect - which for me translates into a competitive advantage not likely to be copied easily or quickly - if I actually have it "right". The longer I am considered to be "wrong" for my area, the longer I have the advantage.
John |