WC MN & Valley of the Sun, AZ | From 1965, CLAAS joined forces with Ford Tractor Operations in an effort to gain a footing in the world’s biggest retail market, the USA. The company succeeded in obtaining the distribution rights for CLAAS combine harvesters in the entire North American market, and since then these machines have been sold under the Ford name, in blue and white colours, in the USA, Canada and subsequently also in Mexico. To boost sales in this market, in 1979, CLAAS also established its own marketing and distribution company, CLAAS of America Inc. (CoA). When the partnership with Ford came to an end in the mid-1980s, and a later agreement with Massey Ferguson was also terminated, the US subsidiary took over the main responsibility for CLAAS exports to North America.
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