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Brand Loyalty
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Steiger Man
Posted 8/6/2022 22:32 (#9784061 - in reply to #9784016)
Subject: RE: Brand Loyalty


Sunburst Montana

WTW - 8/6/2022 22:06
Steiger Man - 8/6/2022 20:54

WTW Not sure that your reasoning is correct. We have most colors of machinery available to us within 2 miles of the farm yard.



What do you farm right next to town??? 

Dealers are technically not in town but on a developed largely industrial/commercial strip between two towns. So yes, we are uncomfortably close to town. As you mentioned dealer loyalty, I would view ourselves being motivated in that direction as well, although we try to maintain a connection to all the dealers, some more, some less.


For us the nearest town that would have all 3 majors is 120 miles away from us.  Thats too far away to run a rainbow fleet.  Nearest town with 2 dealers is still 60 miles away.  However, like you indicated I would take that over farming right next to town.  

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