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Brand Loyalty
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chirpfarm
Posted 8/6/2022 21:35 (#9783954 - in reply to #9783511)
Subject: RE: Brand Loyalty


South Central MN
Why on earth would it matter if there were orange tractors. It'd still be a fendt underneath. Agco has needed to pare down redundant brands and focus on brands that are perceived to have quality and value compared to Jd or case. Fendt is that brand for many of the customers that are in the "can afford to buy new equipment" demographic.


Allis is long dead and it would be the very definition of a sales gimmick to bring it back.
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