You are right that it all has to come out of one loaf, and revenue would be a good word for what you were saying.
Not to be a smart a$$, but knowing the difference between net profit and a depreciable asset can help when negotiating a business plan with a lender.
Whoever buys it is not likely going to buy it for the asking price (at least not if they have to borrow the money).   At $750,000 on a 15 year note and current interest rates this place would cash flow easily on yardage income alone.