Even MORE STUPID is the "unleaded 88" label right beside E85. 
LABEL IT E15 and be done with it already!!!!!!
Had another lady less than 2 hours ( probably the 12th time this has happened) ago asking me, thinking the Unleaded 88 was 88% Ethanol therefore higher than E85 so she couldn't use it in her vehicle. 15 cents cheaper than the E10 but was'nt going to use it because of BS labeling at the pump. The NCGA needs to get their head out of their a@# and get that changed. The majority could care less about the octane level posted..... they want cheap fuel that will not harm their vehicle! Help the consumer understand.......DON"T confuse them.