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Oregon | Oooof. No matter how much I may like Quads, that presentation was painful to hear.
CaseIH really needs some young blood on the marketing side of the operation - someone with the chops to explain to CNH execs why Deere has been eating their lunch in the articulated market out west.
Edit to add: Where did CaseIH source those fender-mounted hazard lights? Pep Boys? Auto Zone? The automotive section at Walmart?
And why are they pulling an air drill over stalks in the background and pulling a tillage implement in the foreground? This whole launch presentation - every single factory video, just looks and sounds confused and rushed. Hope the engineering wasn't as rushed as the marketing.
CNHI closed up only 2.15% today. Kinda feels like CNH needs a shake up at the executive levels or they are going to continue to lose market share.
Edited by mschultz 8/29/2023 00:42
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Case IH 715 Quad trac introduced
