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ecmn | Look at Advanced Eco agriculture website and sound agriculture website.
You should see "clay" or "humic" additives that support life, specific high count spores. System in a bag or bottle if you will.
You have 2 products that are sprinkling a little dust into a product. I would price shop them against other talc or foliar N products because they are not biologicals other than marketing.
I would ask for the data showing pfla numbers treated vs untreated, root mass and architecture comparison, micro biometer.
I would also ask the sales guy how the life can live in them.
One has micros, the other has N. The raw data and plot setup data would be interesting to see.
The only thing allowing these products to be compared is the word " biological". But they are on opposite ends of the spectrum of quality and different design of products.
It's not apples to apples, but more of a apple on the ground for a while changing color compare to the most delicious fresh strawberries.
I love my analogies!
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Bio seed treatments