weekly market report from New Holland, PA:

large bales of straw were running $190-220 per ton.

http://www.ams.usda.gov/mnreports/qa_gr111.txt

Here's a summary of the PA hay markets.  Straw is running anywhere from $105-265 per ton, depending on the market.

http://agmarketnews.com/hay/weekly-hay/

Yeah, maybe Redshale was exaggerating a bit.  But maybe not as much as you first imagined.