just a bit SE of St Paul MN | i think the first thing any successful operator has to do is have a solid understanding of ALL operating expenses. tough to know if you are profitable when you dont have a good idea of where the breakeven lies. Once you understand that you can look at different marketing plans. Set up a plan ahead of time and do your best to stick to it. If you look at studies on behavioral finance, poor decision are often made when you get emotionally attached. Especially how the grain markets have been moving. Have the mindset to be consistently profitable and let someone else worry about hitting the highs. You will be happy, less stressed, and profitable. Good luck. |