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What if .... AGCO had kept the Allis Chalmers Brand going ?
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apm1026
Posted 1/20/2021 20:28 (#8767970)
Subject: What if .... AGCO had kept the Allis Chalmers Brand going ?


Cordele, GA
It’s no question US farmers just never accepted the Massey Ferguson brand in high horsepower tractors. Yes there is spotty dealer presence and support across the landscape , but what if instead of MF , AGCO would have developed their tractors as Allis Chalmers and kept them orange , how much market share would they have today in high HP tractors ?. And yeah I know they had orange AGCO Allis , but just not the same , AC had and still does have brand equity and significant fan base
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