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| My wife started, owns and runs a facility that produces biologicals. When I explained to her the soybean/tariff situation, she rolled her eyes and said, " psychological experiments show that unpleasant experiences are much more firmly held in memory than pleasant experiences. It's probably a feature of evolution designed to help us learn what's dangerous and avoid it in the future. Marketing research also shows that it takes seven times as much effort to win back a former unhappy customer as win a new customer and almost no effort to keep a satisfied customer. Why would you do anything to make your best customer unhappy?"
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Marketing 101. My wife says...
